This signals a broader shift: Consumers want more than transactions; they want participation, ownership and shared success.

Gamification is a potent yet underutilized strategy in the realm of digital marketing. By integrating game-like elements into ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that ...

The nation’s largest retailer announced a new program that will allow Medicare Advantage members to link their benefit cards ...

In Home Flooring, a Denver-based company, has introduced a new plan that focuses on improving the customer’s experience by ...

Meet Jonathan Denby, head of corporate affairs at Greater Anglia, which sponsors the Customer Excellence Award at the EDP Business Awards 2025.