Gen Z prefer watching live sport on the go rather than viewing it at home or in a bar – because it’s more convenient. A poll of 500 sports fans found 80% of those aged 18-26 will typically ...

Needham followed Gonzales’ solo home run with one of her own, blasting a line drive over the wall in left field at the Coppell Softball Complex for Melissa’s 106th home run of the season.

For my generation, Gen Z, consumption of sports through traditional channels is declining. This concerns sports executives. Without fans, sport leagues' business models don't work. But ...