E-commerce marketplace Meesho has reduced its advertising and sales promotion expenses by 50.51%, spending Rs 459.2 crore in FY24, down from Rs 927.8 crore in the previous year. According to the ...

Meesho has received approval from the NCLT to move its domicile from the US back to India, a process involving the demerger ...

Pay Later', the ecommerce platform dangles ad credit to sellers—gaining loyalty, data, and investor appeal in one shot.

In recent days, a bullish Meesho has unveiled a new brand identity and claimed to have achieved 500 Mn downloads for its app. But there are other developments afoot that are more noteworthy.

Flipkart has introduced 'Advertise Now, Pay Later' (ANPL), enabling sellers to run ad campaigns without upfront payments.