No one teaches you how to belong in digital spaces. They just say: Join a community, engage and learn. So I did. I joined ...

Things that are hot today in the social media world are over tomorrow. Jumping on a trend at the opportune time can blow you ...

The templates — which I work with a graphic designer to create — are sold as one-off products or in subscription packages to social-media managers who reuse them for their own businesses.

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Because many corporate social media platforms benefit from bottomless argument and conflict—it feeds more data about us to advertisers, after all—they are not designed to support problem solving and ...

In the digital age, your personal brand is one of your most powerful assets. Whether you’re an entrepreneur, content creator, ...

Social media marketing has become a vital component to the market mix of many businesses–large and small. After all, there are 4.9 billion people who use social media platforms worldwide and so ...

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3. Encourage User-Generated Content. Leverage the creativity and authenticity of your customers to promote your brand on social media. Create a contest so customers can submit videos of themselves ...