Nielsen earns Media Rating Council accreditation for Big Data + Panel National TV measurement
Nielsen's Big Data + Panel National TV measurement has achieved MRC accreditation, combining high-quality panel data with insights from smart TVs and set-top boxes in over 45 million homes. This marks the first accredited hybrid panel/big-data product and is widely adopted for planning and cross-platform audience analysis,
The Media Rating Council has approved the accreditation of Nielsen's Big Data + Panel TV ratings measurement. The new method ...
Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger ...
The press office of the General Secretariat of the Council reserves the right to revoke accreditations of any journalist whose behaviour interferes with the smooth running of the media or other ...
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