Nielsen's Big Data + Panel Technology Wins Accreditation

Nielsen Earns Accreditation for ‘Big Data + Panel’ Ratings Measurement
The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.
Nielsen earns Media Rating Council accreditation for Big Data + Panel National TV measurement
Nielsen's Big Data + Panel National TV measurement has achieved MRC accreditation, combining high-quality panel data with insights from smart TVs and set-top boxes in over 45 million homes. This marks the first accredited hybrid panel/big-data product and is widely adopted for planning and cross-platform audience analysis,
Nielsen’s latest MRC accreditation returns it to measurement pole position
Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.
Nielsen’s Big Data + Panel Technology Wins Accreditation Ahead of TV Upfront
Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating Council before the upfront
MRC Accredits Nielsen’s ‘Big Data + Panel’ National TV Measurement
The Media Rating Council has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV measurement, after recently accrediting Nielsen’s integration of first-party live streaming data and re-accrediting Nielsen’s traditional Panel measurement.
Nielsen gains accreditation for Big Data + Panel
Nielsen has received accreditation for its Big Data + Panel national TV measurement from the Media Rating Council (MRC), certifying its ability to combine first-party viewership data with its panel. Why it matters: The certification better positions Nielsen to accurately capture viewership for TV networks and advertisers after the rise of media fragmentation and streaming challenged its traditional methods.
MRC Completes Nielsen Process: Big Data+ Method Deemed Accredited
"This effort marks the first time MRC has accredited a hybrid panel/big-data product inclusive of persons level estimates," says the MRC's George Ivie.
MRC Thumbs Up for Nielsen's 'Big Data + Panel' Combo
In the US, the Media Rating Council (MRC) has accredited Nielsen's 'Big Data + Panel' national TV measurement system, which combines its representative panel measurement with return-path data from cable and satellite set-top boxes,
Nielsen's New Ratings Method Approved by Media Rating Council
The Media Rating Council has approved the accreditation of Nielsen's Big Data + Panel TV ratings measurement. The new method ...
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Nielsen Touts New MRC Accreditation Ahead Of Upfronts
Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger ...