Google's new Performance Max features include better audience targeting, enhanced asset insights, and smarter acquisition ...

Tinuiti experts break down timely media updates, featuring a story about Amazon exiting Google Shopping auctions.

We believe that AppLovin warrants a narrow moat rating based on intangible assets.

Media consumption: See the prevalence of TV and digital among audiences in South Korea.

Nielsen, a global leader in audience measurement, data, and analytics, today announced a new collaboration with premier podcast research firm Edison Research, to launch Nielsen Podcast Fusion powered ...

SEO at scale requires more than local know-how. Here’s how to structure global teams, processes, and tools for consistent ...

It’s not just about traffic anymore. Here’s how to build content that fuels demand generation across search, social, and ...

There's no denying it: Europe's public service media are experiencing a series of crises on multiple fronts. Economically, their funding — be it via license fees, levies taken from taxes or ...

What is social media advertising? Paid social marketing, aka paid social, is just one sliver of the paid digital marketing world, in which brands run paid advertisements on social media networks ...