Digital Silk, an award-winning digital marketing agency focused on creating brand strategies, custom websites and digital ...

In both retail media and CTV today, platforms, systems and the entire industry lack standardization. Indeed, recent studies ...

Whether you’re an indie developer or a triple-A publisher, Ayzenberg Accelerate will offer full-service fractional marketing tailored to what the client needs. With decades of e ...

Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by ...

Top ad agency creative directors told BI how they're using AI to pitch big ideas, create entire ads, and expand their scope ...

Build a winning digital marketing strategy from scratch with expert tips on SEO, content, email, analytics, and scaling ...

Making data-backed retail media decisions helps boost traffic and sales, explains Beth Mercer at Croud. So, is your retail assortment strategy as strong as it can be?

A generation ago, many companies treated outsourcing as little more than cheap labor at keyboards. Over the years, digital ...

At the heart of this transformation was Saurabh Mittal's visionary approach to cross-channel measurement and attribution.

The Social Security Administration outlined plans in an internal memo to reclassify workers to make them more like political ...

Source In an increasingly digital world where consumers are bombarded with online advertisements, pop-ups, and social media promotions, outdoor billboard advertising stands as a beacon of traditional ...

Top Republican and Democratic officials in Pennsylvania are decrying a provision in the tax and spending cuts bill passed in ...