Bill Chandler, vice president of corporate communications, tells Co. that Gap's new logo could be thought of as a jumping-off point for something more permanent. And no, this isn't all a PR stunt.

5. Consider how the logo will appear across different platforms. What looks good on paper may not be as effective on digital platforms. Be sure to design your logo for use on everything — from ...

The design studio behind the U.S. bicentennial emblem was asked to brand America’s 250th anniversary. Per one of its designers, an impossible job called for “an impossible construction.” ...

The new FX logo design should encompass the philosophy ‘Co-Create, an AIEV for Everyone’ and capture the essence of FF’s second brand. One Grand Prize winner will receive an offer for an FX ...