“Remember that a good logo should last at least 10 years,” Evenson said. “If you look at the amortization of that cost over a 10-year period, it doesn’t seem so bad.” The Market Market ...

5. Consider how the logo will appear across different platforms. What looks good on paper may not be as effective on digital platforms. Be sure to design your logo for use on everything — from ...

Bill Chandler, vice president of corporate communications, tells Co. that Gap's new logo could be thought of as a jumping-off point for something more permanent. And no, this isn't all a PR stunt.

Typography is an important element of design. It not only communicates the name of your company, but also its personality. Many companies link their brand’s font directly to profits. For example ...