After they walk through the “Wall of Values” at the front of the store, they take a left turn and look to see the latest art from “Scott in Meat ... self checkout line last week.

The national competitionwinner will receive a grand prize of $25,000 and be crowned Meat Cutter of the Year. “It's really an art,” says Kelsey Teagarden, Texas Roadhouse Product Coach.

The German-founded supermarket aims to bring quality cuts with affordable price tags to its U.S. customers. Lidl U.S. has launched its first private-label meat line, Butcher’s Specialty ...