A study recently published in the Journal of Medical Internet Research found that participating in a brief, low-effort online ...

Hybrid creators blur the line between brand and performance. To stay relevant, brands must evolve their strategies—or risk ...

True purpose-driven branding may not show dramatic results immediately, but you’ll soon see its impact if purpose permeates ...

TELUS Digital Experience (TELUS Digital or the Company) (NYSE and TSX: TIXT), a leading global technology company specializing in digital customer experiences, today released its results for the three ...

The term “lifestyle” is a useful prompt if you’re looking to fire up your imagination and generate mental images of people.

In today's digital landscape, dental practices face unprecedented competition for local patients. While word-of-mouth ...

Many brands are still caught in the conversion trap, pushing for short-term clicks over long-term advocacy, say experts ...

TikTok’s engagement patterns stand out dramatically from all other social media platforms, with its smallest creators ...

Discover the value of Share of Voice for ROI in content marketing and how to build brand authority in an AI-driven, zero-click search landscape.

Bloomsbury Academic & Professional is partnering with Digital Science to introduce Altmetric Explorer across the whole of its ...

In this ever-evolving digital age where a plethora of information—accurate and inaccurate—continues to be added and ...

Polarization feels endless, but truth-seeking with AI and evidence-based reasoning can open new paths to mutual understanding ...