Experimentation requires more than tools and expertise; it requires a mindset shift. Organizations must embrace a culture of ...

Across audience measurement providers, Super Bowl LIX delivered strong viewing, whether it was on television, out-of-home or ...

One of the key metrics used to gauge the efficiency of a business is the activity ratio. This type of financial measurement ...

In the rush to demonstrate marketing ROI, many B2B leaders have created a system that rewards activity over impact while ...

If this winter has felt unending and harsh by recent standards in Rochester, one reason is likely the fact there’s been snow ...

Rohde & Schwarz company ipoque is supporting a German research project that aims to use 5G network data to detect ...

At the ET Media and Entertainment Summit 2025, Vikram Sakhuja and Shashi Sinha discussed the need for unified measurement systems to maximise ROI. In a fireside chat with Prasad Sangameshwaran, Editor ...

VO2 max determines endurance and cardiovascular efficiency. How it influences fitness, aging, and performance while improving overall health.

The session was chaired by Prof. Ajay Kumar Sood, Principal Scientific Adviser (PSA) to the Government of India, and attended ...

165 In some studies, in which little effect of a programme has been seen, it is difficult to be certain whether the problem lies with the programme or the measure of habitual physical activity. 166 ...

There's a boom in the use of weight loss medications with more new ones on their way, but they are recommended only for the clinically obese A slew of new weight loss drugs are being tested in 2025.

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...