IAB NewFronts in New York, Nielsen’s Ameneh Atai challenges marketers to rethink their assumptions about media effectiveness ...

When market signals are mixed and budgets are on the line, brands need more than just data – they need a plan. Leaders from ...

University of Akron President R.J. Nemer said an "action plan is in place to monitor" the Zips football team's academic ...

Allie Lichtenberg will be speaking at AdExchanger’s Programmatic IO: Innovate event, taking place in Las Vegas from May 19-21 ...

Marketing measurement is often messed up for reasons that have been written about ad nauseam: an overreliance on imperfect models and vanity metrics, a lack of true experimentation and unrealistic ...

In an increasingly fragmented media landscape, new data from world-leading audience measurement system, MOVE (Measurement of ...

In a significant step toward enhancing transparency and supporting the state’s ambitious climate goals, the New York State Department of ...

Out-of-home (OOH) advertising reaches 97% of Australians aged 14+ each week, according to data from a study using audience ...

DoubleVerify (DV), a software platform for digital media measurement, data, and analytics, today released its latest report, ...

Looming tariffs, fragmented shopping and uncertainty, oh my! Here are four opportunities to optimize marketing outcomes ...

I know that our work will change the lives of millions of people for the better,” says Dr. Merav Galili, CEO of the Menomadin ...

Boulder County Parks and Open Space workers will host a water tour from 8 a.m. to noon Saturday, May 17, at two area open ...