Stay ahead of the curve with Google’s ad measurement privacy plan for 2024. Discover what changes are coming and how they will affect marketers.

MILESEEY Golf, a global pioneer in high-precision golf measurement technology, proudly announces that its groundbreaking ...

SiriusXM already runs ads in its talk programming -- and now it's rolling out a cheaper subscription plan, SiriusXM Play, ...

Speed will be essential to leadership, so plan fast but plan smart. Now is the time – not 2022 – to revisit your measurement framework, KPIs and benchmarks, because only organizations that move with ...

To stay resilient in these uncertain times, strengthening your marketing measurement is more important than ever. To help prepare for 2023, we compiled a list of the measurement strategies leading ...

NBCUniversal intends to identify a group of partners for its ambitious measurement plans by mid September — and traditional measurement companies like Nielsen and Comscore are in the mix, the ...

Here's a timeline to help you build a new measurement framework. ... Start structuring your privacy-focused PPC measurement plan now. Published: April 20, 2022 at 6:00 am. Read Time: 6 minutes.

In response to the JIC's plan to begin certifying media audience-measurement services next year, MRC chief George Ivie issued a statement encouraging providers to continue working with the MRC.

The Financial Times reports top media companies and marketers are working on their own consortium to break the grip of the dominant force in the TV audience measurement business–Nielsen. Media ...