The Kiwi bird in the logo, which is New Zealand's national symbol, commemorates Bruce's love for New Zealand, the country he was from. McLaren used this logo from 1963 to 1966.

A logo that, for the first time since the early 1970s, featured on a McLaren road car (Bruce commissioned a road-going M6GT as his daily driver, on the nose of which was the '65 crest).