Around one in 10 respondents said the metrics used to measure their performance had changed this year — the majority in banking. Some complained that “fixed pay inertia” had set in ...

The rise of digital marketing, coupled with the increasing complexity of customer journeys, has made it essential for businesses to track and measure the effectiveness of all marketing channels.

In the United States, a ballot measure is a law, issue, or question that appears on a statewide or local ballot for voters of that jurisdiction to decide. Most of the laws governing ballot measures ...

Marketo is a platform where users can develops and sells marketing automation software for account-based marketing and other marketing services and products including SEO and content creation. This ...