Marketing needs to move from “interruption” to not just “highly relevant” but to “facilitation,” while yet remaining top of mind. This is the realm of “brand utility.” Brand ...
The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at ...
Turn a basic utility into a powerful customer connection point. Start small, focus on value, and build thoughtfully. And that free Wi-Fi you’re offering? With Wi-Fi marketing, it could be more ...
Marketing needs to move from ?interruption? to not just ?highly relevant? but to ?facilitation,? while yet remaining top of mind. This is the realm of ?brand utility.? Brand utility is not to be ...
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