The most sophisticated martech stack can't save the wrong strategy. Real impact in marketing comes from getting the basics ...

Modern brands expect personalization, data, and enterprise-grade delivery that fragile stacks can’t provide. But are agencies ...

eWeek content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More Using artificial intelligence (AI) in content marketing can ...

The digital marketing industry is constantly changing, and if you feel like you’re being challenged to do more with less, you’re not alone. Marketers need tools more than ever to automate repetitive ...

Here’s how to do social media marketing for your business. Before posting on social media, step back and look at your overall ...

AI decisioning enables real-time, hyper-personalized marketing. With clean data and smart pilots, marketers can lead the next ...

In today's online world, digital marketing is essential and is an effective way to promote your business online. No matter your company size, it's one of the best ways to grow your business, and you ...

After taking two marketing classes at Chicago Booth, Sheryl Sarna is eager to apply what she’s learned to a real-world situation. She aspires to a professional career in marketing, and turned to the ...