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Keep them measurable and realistic. These goals will shape every decision in your marketing plan moving forward. For example: Generate 20 new buyer leads per month by sending marketing postcards.

For example, a marketing plan for a B2B software-as-a-service company could include: • Sending a weekly newsletter. • Posting thought leadership articles on LinkedIn.

How To Plan An Affiliate Marketing Strategy For Content Creators You're creating great content, and starting an affiliate program can help boost sales and generate leads for your business. Here's how.