Another key evolution in influencer marketing is the shift from performance-driven tactics, such as discount codes and direct ...

A small-business owner and his team prepare a strategic marketing plan on an annual basis ... to evaluate in detail how well a strategy is working. For example, a manager can track how many ...

Gill Rosen, CMO, Amdocs: Inside His Radical Vision for Branding, Martech, and AI-Powered Personality Engineering ...

Infosys AsterTM marketing suite and Adobe launch joint offering to enable global brands and marketers to unify customer ...

Discover how artificial intelligence is transforming digital marketing trends and why AI for marketers adds, not detracts, ...

In generally terms, a marketing strategy is simply a company's plan for reaching prospects and ... The marketing firm Advertisemint, for example, highlights several different theories that come ...

Whether we’re marketing a pharmaceutical ... persona to build a strategy for. Pilot it, learn from it, and iterate. You’ll move much quicker and learn much faster. For example, if you can ...

Infosys, a global leader in next-generation digital services and consulting, and Adobe announced a strategic collaboration to ...

The brand reteamed with Jennifer Aniston, riffing on how the pair “were never on a break” — a reference to an iconic moment on “Friends.” ...

You’ve heard of the seven deadly sins: pride, greed, wrath, envy, lust, gluttony and sloth. It’s easy for both influencers ...

House of OCTA's Elias Qarut discusses the importance of going beyond the visuals when planning and marketing luxury real ...

Jasper, the world's leading agentic marketing platform, today announced the launch of Jasper Agents, the industry's first ...