Marcy Klipfel oversees the full HR department and contributes to a high-performance culture as chief engagement officer at ...

Social media marketing is more popular than ever, but one social media platform often gets overlooked - Facebook (Fb). While ...

Social media marketing is more than posting content. It’s about building a strong brand presence and connection with your audience. Social promotion strategies require proper branding ideas and ...

CMOs’ ad budgets are flat this year compared to last year. As a result, CMOs are looking for efficiency wherever they can ...

Just as great pizza chefs focus on the quality of their cheese and tomatoes, the marketing funnel can be more useful if it’s ...

The CW Network may no longer be the CW that Gen X and Millennials knew and loved, but it's still sticking with its original ...

Whether we’re marketing a pharmaceutical ... persona to build a strategy for. Pilot it, learn from it, and iterate. You’ll move much quicker and learn much faster. For example, if you can ...

Chaotic. It’s the label that’s hard for Gen Z to shake off. Sure, looking from the outside in, they’re known for switching ...

Minor Hotels has appointed Nicholas Smith as Vice President of Operations for Asia, reinforcing its senior leadership ...

After navigating a major life change, developing a solid foundation of effective money skills, such as avoiding consumer debt ...

To make the most of social media in your omni-channel approach, it’s essential to integrate these channels seamlessly into ...

At the heart of the white paper is the explicit aim to reduce net migration numbers and for businesses to only use the ...