Leaders in the Analytics market include ActiveCampaign, Creatio, HubSpot, Oracle, Salesforce, and Zoho.

Our 2025 awards juries are made up of marketing leaders from around the world and, as part of our Judge of the Day series, we ...

CMOs are evolving into architects of a sustainable future, where profitability aligns with responsibility. They are uniquely ...

The BCG matrix is popular conceptual model that's very helpful when you're reviewing your business strategy ... provide the cash you need to invest in marketing, cover the operating costs of ...

Search Engine Land » Guide » Content marketing strategy: A practical guide Sponsored ... create a simple matrix to prioritize channels and maximize cross-channel publication in terms of: Focus ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy ...

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products ... Essentially, you place all your products and services into a 2 x 2 matrix ...

The IPA Effectiveness Awards have long been the high water mark, not just for advertising effectiveness, but for brand strategy ... challenges of marketing, I would put briefing in the top-right ...

If, say, 10% of the CMOs responding to Marketing Week’s 2025 Career & Salary Survey had reported that their businesses undervalue marketing strategy, it would have been troubling but not surprising.

but your marketing efforts need to be relevant for 2025. Services That Can Help with Your Facebook Business Strategy Did you know that there are services you can use to get more likes on Facebook ...