ITC is revolutionising market research with AI, enhancing efficiency and accelerating data processing. AI tools analyse vast ...

A unified brand identity enables not only greater recognition, but it also helps build trust, gain loyalty and, as a result, ...

According to new research, "returnless returns" can boost customer loyalty, positive word-of-mouth, and future purchases.

Early stage startups face a brutal dilemma: you need marketing expertise and budget to grow, but lack both. Discover how ...

AdviserSoftware.com has launched a new monthly guide, “Adviser Tech & AI – Everyone You Need to Know”, to help financial ...

Are you measuring the impact of your current calf management decisions? And assessing the potential added value of ...

Discover how marketers leverage customer dialogue to shape their new product development process. Find out more on product development marketing today.

WARC, the global authority on marketing effectiveness, has released ‘Creative Impact Unpacked’, a report highlighting the key ...

The campaign bridges past and present by recreating 10 original protest banners from the first Pride marches, returning them ...