LLMs offer significant efficiency and effectiveness gains in the marketing research process for both qualitative and quantitative research. Home Article Highlight | 14-Jan-2025 ...

ITC is revolutionising market research with AI, enhancing efficiency and accelerating data processing. AI tools analyse vast ...

To explore budget plans for 2024, we asked respondents whether they have knowledge of their organization's budget/budgeting process for content marketing. Then, we asked follow-up questions to the 55% ...

Many companies find that using a marketing agency makes the process easier. Learn more about outsourcing for your business . Max Freedman contributed to the writing and reporting in this article.

While content has always been an important part of a strong marketing strategy, it became invaluable during the pandemic. Amidst stay-at-home orders and canceled events, B2B buyers became reliant on ...

Researchers from University of Wisconsin-Madison have published a study that examines how a combination of Generative AI and human input leads to superior marketing research. The study, in the ...