If there is no clear victor, test more variables to determine if other changes will improve marketing performance. The goal of A/B testing should be to discover at least a 20% gain in performance.

Making marketing decisions based on updated data can lead to better outcomes. A study revealed that 70% of marketers believe real-time insights enhance their campaign effectiveness.

Monetate, a personalization software company, recently surveyed 131 professionals with marketing-affiliated positions at the end of 2016 to see how their campaigns performed and the tactics they used.

A full 55% of enterprise marketers admit they don't know how to calculate the ROI of an event, according to a study by Harvard Business Review Analytic Services. Events are a vital marketing and sales ...

Budgets for influencer marketing increased by 9 percent this year. Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend for more than 60 ...

Pauline Buil at Deployteq explains why customised content significantly enhances ROI in a crowded digital space, with personalised emails retaining their power to engage customers In today’s highly ...