Speaking about the new campaign introducing the ‘Super ROI fans’, Basu shares how humour can fuel brand relevance and why digital-first thinking is now baked into their marketing DNA.

Companies like linkhouse have embraced smart email marketing to boost engagement and build customer trust. By applying these strategies, you’ll not only grow your subscriber base but also increase ROI ...

Given the fact that performance marketing tracks the ROI, it comes as an easy to justify marketing expense. The impact of traditional brand marketing such as positioning and brand storytelling is ...

Once you know that answer, more precision is unhelpful. Ultimately, this is what marketing ROI is all about — more correct decisions about go/no-go. When that decision is correct, marketing ...

3. Develop and Support the Right Tools and Systems Many law firms believe that technology alone can prove the ROI of marketing and BD activities. While certain technology tools can indeed help ...

Better campaign integration. Aligning AI tools with marketing automation results in faster campaign launches, smarter decision-making and higher ROI. Smarter customer experiences. AI and ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation ...

often forcing brands to stick with large influencers despite the likelihood of a negative ROI. With at least 50% of brands increasing influencer budgets in 2025, the need for a seamless, scalable ...

The start of the year is the perfect time to take stock of your marketing strategy ... they converted a sale worth $40,000 and an ROI of 12,314 percent! You can also use direct mail automation ...

Integrate CRM with your call tracking platform to link revenue data to calls to show a true ROI. Analyse offline attribution data to identify trends in customer behavior and improve lead nurturing.