The biggest questions companies have about their marketing campaigns entail what return on investment (ROI) they're getting for the money they spend. In this article, we’ll look at a few ...

Opinions expressed are those of the author. Return on investment (ROI) is one of the most scrutinized metrics in marketing. Executives demand clear-cut numbers to justify their budgets ...

47% of them say they do not measure their content marketing ROI. Of those who don't measure the returns of their content marketing efforts, 38% reported that "there is no formal justification required ...

Before you can decipher your B2B influencer marketing campaign's ROI, you must know how much of what you make is profit. If you sell a physical product to businesses, how much are the raw material, ...

Adam Preis, Director of Product Solution Marketing, Ping Identity, and a Propolis member, has developed strategies that not only drive engagement but also contribute to revenue growth. His insights ...

What if you could transform your marketing campaigns without expanding your team or working around the clock? Imagine a world where AI tools handle the grunt work—analyzing data, generating ...

As influencer marketing evolves into a more measurable impact and ROI-driven space, JioStar has announced the launch of JioStarverse, a data-led influencer marketing platform built for brands and ...

Her expertise is in personal finance and investing, and real estate. Direct marketing is a form of advertising without using a third party. Direct marketing is a form of advertising that consists ...

"At a time where dollars are more scrutinized than ever, Keen and TapClicks are shifting the marketplace from reactive to proactive strategies, significantly improving marketing ROI and ...