But how do they do it? The answer starts and ends with their ability to demonstrate a significant, positive return on investment (ROI) in the marketing department. To truly cement their position in ...

Her expertise is in personal finance and investing, and real estate. Direct marketing is a form of advertising without using a third party. Direct marketing is a form of advertising that consists ...

Various studies for the past several years from the Association of National Advertisers, Frost & Sullivan, IDC, and the CMO Council, among others, have found that CEOs are demanding more ...

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Best Buy has significantly reduced its sourcing of Chinese-made products as CEO Corie Barry stressed that the retailer needed to stay agile amid more tariff uncertainty. Tariffs (even on pause ...

The PepsiCo brand is celebrating its refreshed logo hitting store shelves this week with a social media giveaway and collaboration with Dickies.

The global marketing landscape in 2025 is a dynamic one. AI’s rapid evolution and the rise of shoppable advertising present exciting opportunities, but the industry is also navigating global market ...

The cosmetic brand is working with the social media star, famous for sailing from Oregon to Hawaiʻi with his cat, on a Roblox-based activation.