We need to focus our B2B marketing on LinkedIn because that’s where business professionals are.” This narrow thinking misses ...

Crafting a customer profile is vital for a successful marketing approach. Knowing exactly what a customer wants and needs can help you tailor your products, marketing and services.

Artificial intelligence has moved from experimental to operational in marketing. Today, AI writes content, recommends products, personalizes experiences across platforms and channels, and automates ...

While not every business leader needs to be a marketing expert, it’s important for leaders to facilitate an environment where ...

David Nickel, founder of marketing agency Jadewolf, shares the five biggest mistakes agents make when promoting their ...