Key Points A customer journey map is a visualization tool showing how someone engages with your product. A process ...

Flowchart vs. process map, what do you choose to use? When it comes to mapping out a project, you’ve got several choices on ...

Strategic marketing relates to the action plans used by a company when allocating its resources to implement competitive strategies, which is the way it competes to strengthen its market position ...

As marketing continues to evolve, the shift from task automation to process automation will become increasingly important. Businesses that embrace this transition will find themselves better equipped ...

You can stay agile and consistently improve your marketing efforts by optimizing each iteration based on real-time results. * * * A well-structured conversion copywriting process is the foundation of ...

Per a requirement from the UA System, UAB’s Office of Marketing and Communications must approve all marketing and advertising efforts at UAB. This is because UAB MarComm is required to track every ...

After all, bringing your marketing in-house gives you complete control over your message and the process of getting that message out to the world. The rest of this article is locked. Join ...

If any changes need to be made to the Marketing Request Form based on kick-off meeting, client will update the form and send the final version back to University Marketing & Communications. University ...

TSB’s marketing performance and planning manager, Owain Jevons, describes it as a “journey”. The bank is currently in the process of shifting its view of effectiveness to “look at the next three years ...