A cocktail of half-a-century’s worth of wisdom from Ambi Parameswaran’s stints across advertising, marketing, brand building and communications.

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Therese Spencer Fort Wayne Textbook definition I googled “fascism.” We’re getting close. Bill Hoerger Grabill Presumption of dignity guides border interactions ...

How Students Can Use Marketing Principles in Real Life From the Classroom to Real Life: How Marketing Principles Can Boost Your Academic Success Presented by Skill Hub- Team Pro What’s This?

Two professors of marketing at Western Washington in Bellingham take a step back and analyze the recent election as a branding exercise, not a policy contest.

This highlights the risks of pursuing every new trend without a strategic assessment. In 2025, the timeless marketing principles expected to resurface are authentic storytelling by creating emotional ...

What Are the Fundamentals of Digital Marketing? The fundamentals of digital marketing — understanding your audience, creating valuable content and measuring results — refer to the guiding principles ...

To persuade customers, you need to not only familiarise yourself with Cialdini’s principles but also integrate them seamlessly across the entire journey with your brand. Retail brands that effectively ...

Distance-based education company Quirk Education has launched the 4th edition of its digital marketing textbook eMarketing: The Essential Guide to Digital Marketing. The new edition has five new ...

Is Marketing a Hard College Degree? Earning any kind of degree takes time and effort. According to Tuten, marketing coursework involves a wide variety of skills, from analyzing data to developing ...

Our guest author explores how evidence-based marketing principles can pinpoint which half of your budget is wasted.

Students at Hult International Business School in Massachusetts play a simulated game that teaches the principles of digital marketing and allows them to refine their skills.