I’m reading an outstanding book on marketing, The Hawke Method: The Three Principles of Marketing That Made Over 3,000 Brands Soar, by Erik Huberman. What intrigues me about the book is that ...

How is NCERT Class 12 Business Studies Book Helpful for Business Studies Board Exam? The NCERT Class 12 Business Studies textbooks on Business Studies Part 1 and Part 2 are a valuable resource for ...

Drawing from diverse experiences in guiding B2B marketing departments, let’s explore nine fundamental principles of B2B demand generation which can serve not as rigid rules but as guiding lights ...

First principles is a term commonly associated with math, physics and philosophy. But they can be applied to great effect in marketing. Being first is a big deal. The first person to adopt a new ...

The ultimate goal of any marketing strategy is to help you grow your business and increase your brand awareness; cementing trust with current clients is a nice by-product as well. How does it work?

Alex Chernev (2011), Strategic Marketing Management (6th edition), Cerebellum Press • Philip Kotler and Gary Armstrong (2001), Principles of Marketing (9th edition), Prentice Hall • Philip Kotler and ...