Most managers agree that planning a company's marketing activities sharpens their focus, makes the complexity of business operations manageable, and adds a dimension of realism to future plans.

Strategic marketing is the tactical methods used to implement the goals and objectives of a formal, written marketing plan. Here, the company's mission and vision statements are tied to activities ...

5-Step Strategic Marketing Process. Strategic marketing is a planning process that seeks to establish a clear direction and unified purpose for all marketing efforts.

If you already have a "brand bible" or style guide that includes your company's vision, this step is easy. Simply review the document to ensure it's up to date, then share it with everyone involved in ...

Strategic plans touch all facets of a college or university, and marketing can bring an institutionwide perspective that layers in a constituent-centric understanding of market perceptions and ...

Revolutionize your marketing with pace-layered planning inspired by nature's resilience, balancing quick adaptations with ...

A critical component of the marketing planning process is getting your house in order so you can plan adequately and be prepared to answer questions your CMO and board members will inevitably ask.

When developing your integrated marketing communication strategy it is important for a business to know the IMC planning process they should be going through. Here we go through the overall IMC ...

But visionaries have trouble prioritizing planning processes and the process itself is critical to the success of the effort. Another approach is to dive deeply into detail, overcomplicating planning.

Strategic planning is never easy, and it has gotten hugely harder with the Covid-19 pandemic. Yet decisions must be made. With all of this change, it’s best to begin by thinking about what has ...