Yet, more important than the execution of an ad is the importance of your marketing strategy. If you haven't undergone the five-step strategic marketing process, you're ready to embark on one of ...

the marketing-operations function at a minimum needs to address three Ps: planning, process, and performance management. Adding dedicated resources to a marketing organization by creating a ...

The START planning process is an organized way to work through your first-time or annual digital marketing planning process. A completed plan could be in a slide deck, collection of files or other ...

The annual marketing ... the practice of “planning at the last responsible moment.” Otherwise, it may take a while for an ...

A strong process includes continuous iteration, tweaking the copy based on real-time data to improve conversion rates over time. That data-driven approach not only produces better results from the ...