When B2B marketing leaders start their annual planning, they often lack some critical input. That keeps their plans from being as effective as they could be — and often, it means that marketing ...

Friday Forum Marketing Planning Friday Forum As you're scheduling your frantic December, add this Marketing Planning Friday Forum to your calendar! Three industry experts share how to plan the year ...

Chase is the CEO of ProAI, an AI-powered platform providing customized tools and advisory to help businesses start, fund and scale. In today's hypercompetitive business landscape, marketing ...

Strategic marketing planning includes setting objectives, strategies and tactics to achieve business and marketing goals. An established plan might have a marketing goal of increasing market share ...

Today in my strategic planning consulting role, I coach my clients on the importance of keeping the customer’s needs and wants top of mind. To me, this viewpoint means having a marketing mindset.

For over 20 years, Underscore Marketing has specialized in breaking boundaries to drive our clients’ success, offering full-service strategy, media, and advanced omnichannel analytics.

Content marketing has played an important role in the marketing mix for both B2B and B2C marketers for a while now. Ninety-five percent of B2B customers view content as a marker of trust when ...

Kitces: More is not merrier with this winning marketing strategy By Michael Kitces May 21, 2018, 1:55 a.m. EDT 13 Min Read ...

Paul F. Anderson, Marketing, Strategic Planning and the Theory of the Firm, Journal of Marketing, Vol. 46, No. 2 (Spring, 1982), pp. 15-26 ...

Friday Forum Marketing Planning Friday Forum As you think about your personal holiday plans, you'll want to pencil in time for our Marketing Planning Friday Forum. Three industry experts will share ...