SHANKSVILLE – The Flight 93 National Memorial’s fundraising arm is kicking off a $1 million drive ahead of the 9/11 crash’s 25th anniversary next year. The upcoming anniversary offers a ...

Marketing Areas Explore our expert-led B2B marketing guides, reports, podcasts and articles. Search and filter by your chosen B2B specialism. Marketing AreasABM & Demand GenerationBrandChannel ...

Brooks Macdonald has announced a new name for its growing financial planning business. The new brand, Brooks Financial, comes following the acquisitions of LIFT-Financial, Lucas Fettes and CST.

Planning an entire marketing campaign is not easy. That's why a checklist can be a useful tool. Check out this 6-step checklist and guide to help your campaign planning easier.

The two dominant tools for marketing impact assessment, response models and experiments, are rarely combined. Risk in marketing planning and execution receives little consideration, and analytic ...

Marketing Strategy - Schedule your 1:1 with one of our MarketingProfs Practice Leads or other B2B Experts—a no-cost benefit exclusively for our PRO members.

Daniel Kohlstaedt, managing director at PurpleLeaf Strategy, discusses how new technologies can help pharmaceutical leaders plan for success during their upcoming brand planning cycle.

Marketing strategy in a VUCA World: Scenario planning for resilience and growth Mike Nyugen and Gerard J. Tellis The current environment of volatility, uncertainty, complexity, and ambiguity (VUCA) ...

The OBBBA provides unprecedented permanence in estate and gift exemptions, presenting a well-defined planning window for high-net-worth families and fiduciaries.

CODAR - Open Planning is set to revolutionise marketing communications Why read this? Because one change will transform your marketing. This paper, written by Professer Angus Jenkinson for The ...

When pharmaceutical and biotech companies are working on their brand strategy and conducting brand planning it is vital that they understand what makes their healthcare customers tick. A brand ...

Sam Hernandez, a 2025 candidate for Pueblo City Council, was barred by current council members from joining the city's Planning and Zoning Commission.