When B2B marketing leaders start their annual planning, they often lack some critical input. That keeps their plans from being as effective as they could be — and often, it means that marketing ...

Strategic marketing planning includes setting objectives, strategies and tactics to achieve business and marketing goals. An established plan might have a marketing goal of increasing market share ...

Chase is the CEO of ProAI, an AI-powered platform providing customized tools and advisory to help businesses start, fund and scale. In today's hypercompetitive business landscape, marketing ...

Another important component of your annual planning is ensuring you have the right resources and tools for a strong marketing function. Here's a round-up of foundational elements for your marketing ...

Friday Forum Marketing Planning Friday Forum As you're scheduling your frantic December, add this Marketing Planning Friday Forum to your calendar! Three industry experts share how to plan the year ...

Paul F. Anderson, Marketing, Strategic Planning and the Theory of the Firm, Journal of Marketing, Vol. 46, No. 2 (Spring, 1982), pp. 15-26 ...

TikTok is planning to lay off large swaths of its operations and marketing workforce, current employees briefed on the plans told CNN. The global layoffs are expected to hit teams that handle user ...

For over 20 years, Underscore Marketing has specialized in breaking boundaries to drive our clients’ success, offering full-service strategy, media, and advanced omnichannel analytics.

Content marketing has played an important role in the marketing mix for both B2B and B2C marketers for a while now. Ninety-five percent of B2B customers view content as a marker of trust when ...

Today in my strategic planning consulting role, I coach my clients on the importance of keeping the customer’s needs and wants top of mind. To me, this viewpoint means having a marketing mindset.

You’ll learn: How marketers can prepare for the return of live events How to make hybrid events work better than ever Why webinars are an essential part of the marketing mix What trends and ...

To succeed in today’s online marketplace, apartment marketers must create flexible budgets rooted in strategic planning. Despite all the changes we’ve seen (social video, increase in virtual ...