SHANKSVILLE – The Flight 93 National Memorial’s fundraising arm is kicking off a $1 million drive ahead of the 9/11 crash’s 25th anniversary next year. The upcoming anniversary offers a ...

As a result, most employers require more extensive knowledge of digital marketing from their employees – even from staff with traditional marketing roles. Rutgers Business School's Master of Science ...

Planning an entire marketing campaign is not easy. That's why a checklist can be a useful tool. Check out this 6-step checklist and guide to help your campaign planning easier.

In order to realize AI’s giant potential, CMOs need to have a good grasp of the various kinds of applications available and how they may evolve. This article guides marketing executives through ...

The two dominant tools for marketing impact assessment, response models and experiments, are rarely combined. Risk in marketing planning and execution receives little consideration, and analytic ...

Marketing Strategy - Schedule your 1:1 with one of our MarketingProfs Practice Leads or other B2B Experts—a no-cost benefit exclusively for our PRO members.

Marketing strategy in a VUCA World: Scenario planning for resilience and growth Mike Nyugen and Gerard J. Tellis The current environment of volatility, uncertainty, complexity, and ambiguity (VUCA) ...

The OBBBA provides unprecedented permanence in estate and gift exemptions, presenting a well-defined planning window for high-net-worth families and fiduciaries.

Nintendo's former marketing lead Kit Ellis has dumped a bit of cold water on Animal Crossing frenzy, saying that, in his experience, it would be weird for Nintendo to do a Switch 2 edition this early.

After 11 years of development, 6 years of marketing, and a full reboot, Rare's Everwild has been canceled amid mass Xbox layoffs – 5 months after Phil Spencer's assurances it's making "progress ...

A planning application for the Slane bypass in Co Meath has been approved by An Coimisiún Pleanála.

The Georgia Division of the Sons of Confederate Veterans sued Tuesday and says the Stone Mountain Park board violated state law protecting the largest Confederate monument in the country from changes.