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It represents a meaningful uptick in marketing spend at the 572-unit First Watch, though the chain did not say just how much it will cost. The investment will be especially focused in markets where ...

It’s been proven time and again, one of the very basic requirements for a mobile app marketing campaign to succeed is that it needs a decent plan. Regardless of a mobile app project size, to go into a ...

Mobile marketing is primed for growth as U.S. ad spending on the channel is forecast to top $228 billion in 2025, with the majority of spend (82.3%) coming from in-app advertising. An emphasis on ...