Coca-Cola's 30-year partnership with the Essence Festival of Culture is a prime example of cultural marketing that ...

Influencers have become a cornerstone of modern marketing strategies. A social media influencer is an individual who has established ...

In uncertain times, founders must be bold and adaptable in how they position and promote their brands, given tightened ...

No wonder they are looking for other opportunities.” In other words: They’re not messing around. If something isn’t giving them the experience they want, they’ll walk away.

In 2024, every business must embrace artificial intelligence (AI) in their marketing. AI marketing strategies have revolutionized customer interactions while giving businesses that adopt them a ...

Hernandez, in his new role, is responsible for leading Chicken Salad Chick’s franchise and brand marketing. Amplifying the ...

The top opportunities in the artificial intelligence in marketing markets segmented by deployment type will arise in the cloud segment, which will gain $49.86 billion of global annual sales by 2029.

New year, new opportunities for creating marketing ‘touchpoints’ Posted January 15, 2025 9:48 am. Rebecca Hoffman In his book, “The ...

WNBA CMO on Caitlin Clark marketing opportunities and Wieden+Kennedy ads. WNBA CMO Phil Cook on how the league is seizing on surging women’s basketball interest, from sponsorships to merchandise.