The Chief Marketing Officer Program is designed for. Marketing leaders aspiring to or already serving in C-level roles who want to stay current on trends and ignite growth; ... Proficiency in reading, ...

The Digital Marketing Certificate provides a comprehensive view of digital communication tools and their role in the larger sphere of Integrated Marketing Communications (IMC). IMC uses both ...

Dan Gingiss is a keynote speaker and marketing consultant – and the Chief Experience Officer of his company, The Experience Maker, LLC. Sign up for his bi-weekly customer experience newsletter here.

The Graduate Certificate in Digital Marketing explores the world of Integrated Marketing Communications (IMC), which combines digital marketing tools with traditional marketing methods to create a ...

As antithetical as it may seem in a hyper-digital word, experience--how we interact in the physical world--is the biggest buzzword in marketing today. Here's how smart companies are considering ...

Christine Heckart, a former Chief Marketing Officer who is currently the CEO of Scalyr, explains why she felt it important to change the CMO title to Chief Market Officer.

The chief marketing officer (CMO) role has expanded significantly due to digital technologies, data, and AI, increasing both executional demands and strategic expectations. While the CMO title ...