In a profession traditionally reliant on referrals and reputation, the digital evolution of the legal sector has brought ...

SEO is dead, and now there’s a race underway for authentic thought leadership. Here’s what that means for you.

Once a back-end network optimization trick to avoid latency spikes and bandwidth black holes, traffic shaping has now become ...

At a Salesforce conference for its customers on Wednesday, Chief Marketing Officer Ariel Kelman showed a slide during a ...

Young entrepreneurs can use ChatGPT to sharpen their LinkedIn brand—from profile upgrades to content creation and outreach.

LinkedIn’s new tools, like Thought Leader Ads and BrandLink, help marketers tap into that influence and drive real results. Key strategies: The big picture. Influencer marketing is no longer ...

June Chow (pictured), head of corporate marketing at Samsung Singapore, has stepped down after four years with the company. In a LinkedIn post, Chow reflected on her time at Samsung, sharing that ...

Octave raised $5.5 million to expand its AI-powered marketing platform ... Vidibor, who has worked on sales teams at LinkedIn, DocuSign, and Dropbox, met his cofounder, Julian Tempelsman, at ...

The latest research from Oktopost’s reveals how employee advocacy and corporate social strategies are reshaping the landscape of B2B marketing, underscores the ... pages on major social networks like ...

A check by MARKETING-INTERACTIVE this morning (26 May ... the company’s declaration that it was going “AI-first". In a LinkedIn post this April, Duolingo unveiled its pivot to AI, likening ...

My colleague Adam Tanguay has already done a stellar job of explaining why you can’t just let AI run your SEO and content.