Firms that successfully compete in today's ruthless business climate are naturally inclined to focus on customer needs. Because they are customer-focused, successful firms are also inherently more ...

In an earlier post, I presented the 5 steps in creating a marketing information system, but today I’d like to take a step back to discuss the impact of a marketing information system on sound ...

A customer relationship management, or CRM, system uses a database to accumulate information about business prospects and customers, including product needs and purchasing history. Various businesses ...

Rocket CRM has released a set of enhancements to its marketing automation system within its customer relationship management (CRM) platform. The new functionality is intended to allow organizations to ...

Los Angeles, California – October 20, 2025 – PRESSADVANTAGE – Rocket CRM today announced enhancements to its marketing automation system within its customer relationship management (CRM) platform. The ...

There is arguably no more interest-inducing marketing topic right now than AI. From segmentation to consumer insight generation to new product development, the potential for AI to disrupt the nature ...