Olipop is keeping its anti-influencer streak alive. The $400 million functional soda brand, which has made a habit of poking fun at the lavish gifts consumer brands send to creators and celebrities, ...

Free stuff is great for customers and a wonderful marketing tool for businesses. But there are limits, and there is a right ...

Shopify reports on 8 strategies to boost customer loyalty, emphasizing subscriptions, niche marketing, personalization, and ...

Samsung, Globacom have partnered to unveil the Galaxy Z Fold 7 and Flip 7 smartphones, with free data, gifts on pre-orders ...

Lori Krauss quietly stepped down from her role April, the brand confirmed to ADWEEK. Since then, the direct-to-consumer (DTC) ...

Retailers who understand your preferences gain a strong advantage by delivering offers and recommendations that feel relevant ...

Through the M-PESA Sokoni tour, Safaricom customers will also learn about and be empowered by various Safaricom products ...

ActiveCampaign, a leading autonomous marketing platform, today announced the launch of ActiveCampaign WhatsApp Messaging, a comprehensive WhatsApp-first automation solution that enables businesses to ...

EY Studio+ brings the firm’s various services in marketing and design and a 7,000-strong staff under one roof in a bid to win bigger accounts.

Publishers Clearing House will pay $18.5 million to nearly 282,000 customers who regulators say were deceived by the sweepstakes company.

Dialog Axiata PLC, has announced the launch of Dialog e-Load Super Blast—a mega rewards campaign that elevates digital ...

A prudent retailer will do more than follow the laws and regulations, it can take a more customer-centric, moralistic approach in protecting its customers’ welfare after a cyberattack.