Marketers are still catching up to AI — and quantum could be next. Here's a breakdown of the functions it could change first.

Some 63% of respondents say brand websites are one of the most effective channels to include in a 2017 digital marketing plan; 52% say email is one of the most effective channels to include; 49% say ...

When conducting a marketing analysis, it is important to take a look at this segment to ensure that you are using the right channels to get your product to your buyers. Distribution channels ...

Social media marketing harnesses the power of platforms ... Platforms offer direct channels for conversation so you can foster a sense of community and build personal relationships.

Social media and digital display/video are the top media channels marketers plan to increase spend on ... Respondents say their top area of concern related to their media/marketing initiatives is a ...

Set a clear sense of direction for your social media channels ... has a built-in Gantt chart and it’s broken up into multiple phases, including planning, sales, product marketing, social media ...

Disconnected teams dilute marketing ROI. CMOs can unite digital, field and SDRs through IDG to build a high-impact, ...

SINGAPORE, Oct. 23, 2024 /PRNewswire/ -- According to Forrester's (Nasdaq: FORR) 2025 B2B marketing and sales ... processed through digital self-serve channels, including the vendor's website ...

Tailoring marketing approaches to resonate with regional audiences ... The cross-channel strategy of a business involves selecting the right number of channels and the right mix – depending on the ...

Our key takeaway: Business planning provides an economic roadmap, while marketing planning enables precise targeting and messaging. Together, these plans create a foundation for sustainable growth, ...

This assemblage of actors continuously interact, influence, and respond to each other across a myriad of digital channels ... CEO of Pavilion Intelligence, a marketing science consultancy and ...