Step 1: Identify the goal Without a goal, campaign waters get really muddy ... and Twitter advertising Event sponsorships Educational presentations and webinars Marketing emails The ones you choose ...

It's a common mistake for brands and other businesses to think that social media marketing is going to be easy. There are 14-year-olds on YouTube going viral, we've all thought at some point, so how ...

Local marketing requires going very deep on a particular group of people. Here's what you need to know. The post Your 4-step guide to local marketing success appeared first on MarTech.

Planning a marketing campaign starts with understanding your ... or some future version of it--if you want to take a strong step toward growth. Here are some ways to launch your campaign: Speak ...

Here are the steps to create that new marketing campaign playbook for brands, agencies and sports professionals: Step 1: Create a sense of urgency around the objectives This step may sound obvious ...

Meta's new AI features for advertisers include automated campaign optimization and personalized recommendations.

When launching a product or marketing campaign globally, there’s no room for guesswork. According to expert advice ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

But while marketing a critical component of a film’s success, there are some marketing campaigns that go beyond the tried-and-true elements of trailers, teasers, posters, and social media to ...

Right from the first step (problem ... CRM, marketing platforms and social media data cannot reside in silos to attain such outcomes. The data and tooling that informs 360 campaigns should be ...