The deal will grow Acxiom’s identity resolution and audience management capabilities and bolster IPG’s Interact platform with ...

Kingdom Digital, a leading digital creative agency in Southeast Asia, has appointed Pajaree Vatcharateansagul (Mynd) as its ...

Data-Driven Decisions, Not Gut Instinct: AI systems process massive volumes of data, revealing patterns and causal ...

The Iowa Bankers Association has launched a new advertising campaign called “Iowa Banks. Your Partner through it all.” The initiative spotlights the importance of a strong, lifelong banking ...

Godswill Okwuchi is the Chief Operations Officer of Bracken Media Solutions. He tells TOFARATI IGE about his career and other ...

Pseudonymous group behind Green Dildo Coin claims responsibility for WNBA court disruptions involving thrown sex toys.

Social media and other digital technologies have fundamentally altered the process and, experts say, often distract financial ...

MINT, which provides software for Advertising Resource Management (ARM) has acquired media planning intelligence firm Redmill Solutions. MINT's 'ARM' solutions use automation and predictive AI to help ...

Four agency groups are competing to win Jaguar Land Rover’s global integrated marketing account. Campaign understands that ...

Tshering breaks down the brand’s narrative-first approach to festivals, one that leans on cultural cues, emotional honesty, and an understanding of its evolving audience.