Independent media agency Avenue C has been appointed by AMP to lead its media planning and buying business, following a hotly ...

Geneco has called a pitch for its social media and public relations remit as it gears up for its next phase of brand and ...

As we navigate through 2025, the integration of AI into marketing strategies is not just a trend but a fundamental shift, ...

Spiro's Virginia Ocampo talks to Campaign Middle East about leading with strategy to create meaningful experiences that build brand equity.

Avenue C has won AMP’s media account following a “hotly contested” competitive pitch process.The independent media agency has ...

DDB Mudra Group has appointed Niharika Dixit as senior partner– digital. Prior to this role, Dixit was working as partner- ...

Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a ...

The customer demand and improving technology have caused a rapid transformation of the marketing industry in 2025. Brands cannot use traditional strategies anymore because today’s market runs on ...

The Campbell's Company's Q3 earnings beat estimates, but weak guidance and ongoing debt concerns keep me cautious. Click to ...

Müller is launching its first Bliss campaign since 2015. Called ‘It must be Bliss’, the new campaign—created by global agency VCCP- aims to reintroduce the brand’s ‘Everyday Luxury’ yogurt in ...

Connecticut is stepping up its declaration as the "pizza capital of the United States" with a new marketing campaign that calls out the famous pies of New York. The campaign, which has been launched ...

Ange Postecoglou is set to learn his fate as Tottenham Hotspur manager this week after the club began announcing boardroom ...