Gain a strategic edge in 2025. Understand global marketing trends, balance brand with performance, and measure media holistically with data-driven insights.

Speed in ecommerce is not only about page‑load times or fulfillment networks; it is also about how quickly cross‑functional ...

Discover how Shilpi Kapoor, CMO of Airtel Payments Bank, is revolutionizing digital banking with a focus on safety, trust, ...

JCPenney launched a campaign, “Back-to-It,” that includes two new spots on cable TV and Hispanic broadcast channels, per details shared with Marketing Dive. The campaign, with creative by Mischief and ...

The Bobcats at the Super Bowl campaign produced by Ohio University Communications and Marketing (UCM) has earned national recognition, winning Best Social Media Campaign in the 2025 PhotoShelter ...

The new campaign focuses on young adults who are going to college, starting careers and living independently while managing spinal muscular atrophy.

There are three choices for the Astrodome's future: Tear it down, let it sit idle, or invest in its restoration.

"SNL" star Chloe Fineman teamed up with Nordstrom to promote its Anniversary Sale, and shared three of her favorite deals rom this year's event with Page Six Style.

Several months after the FDA signed off on Bimzelx’s label expansion into hidradenitis suppurativa (HS), UCB is expanding an existing campaign to include the drug’s new indication.

7 successful marketing campaigns that met 2025’s chaos with determination As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set ...